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  • Chances Are

...you can change the conversation and end stigma.


Change the Language. Change Lives.

Substance use disorders are not character defects but a chronic disease of the brain. 
Stigma is a form of rejection – and when people experience it while dealing with substance use disorders, they are less likely to seek help.


Choosing stigma-reducing language to talk about addiction benefits everyone – the medical community, lawmakers, the public, and most important – people seeking treatment.

Educate Yourself. Educate Others. End Stigma.

Michigan statistics on substance misuse:
  • 2,591 people died from fatal overdoses in 2018 in Michigan – more than firearms and traffic accidents combined 1
  • In 2018, 78% of drug overdose deaths in Michigan involved at least one opioid 2
  • The rate of drug-related deaths in Michigan exceeds the national average 3
  • 60% of Michigan adults have used alcohol in the past month 4
  • 12% of Michigan youth partake in binge drinking 5
  • Between 2012 and 2017, more than 103 million opioid prescriptions were filled in Michigan 6
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People Need Help, Not Shame

Download the Chances Are toolkit and share it with others. 


The toolkit includes:
  • A  glossary to promote stigma reduction through language
  • A cycle of stigma graphic 
  • A guide to using people-first language
  • Selfie cards so you can show your support on social media with the hashtag #ChancesAreMI​
Chances Are Toolkit
File Size: 1915 kb
File Type: pdf
Download File

To download the above posters in the slideshow, click below.
Anti-Stigma Posters
File Size: 8125 kb
File Type: pdf
Download File


The Chances Are campaign is a multi-county collaboration brought to you by the Bay County Prevention Network, the Huron County Health Department, List Psychological, Peer 360, and The Legacy Center.

Connect with Us


  1. https://www.cdc.gov/nchs/pressroom/sosmap/drug_poisoning_mortality/drug_poisoning.htm
  2. https://www.drugabuse.gov/drug-topics/opioids/opioid-summaries-by-state/michigan-opioid-involved-deaths-related-harms
  3. https://www.addictioncenter.com/rehabs/michigan/
  4. https://www.michigan.gov/mdhhs/0,5885,7-339-71548_54783_54784_74886-247299--,00.html
  5. https://www.michigan.gov/documents/mdhhs/Youth_Binge_Drinking_in_Michigan_2015_607125_7.pdf
  6. https://www.michigan.gov/opioids/0,9238,7-377-94655---,00.html


This campaign is made possible by:
Arenac County Drug and Alcohol Containment Taskforce
Bay County Prevention Network
Huron County Recovery and Prevention Roundtable
Isabella Substance Awareness Coalition
Mecosta Osceola Substance Awareness Coalition
Midland County Treatment and Recovery Coalition
Saginaw County Prevention Coalition
Tuscola Prevention and Recovery Coalition
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